Privacy Policy

Arizona Snowbowl Online Retail Store Privacy Policy and any and all other website domains owned by Arizona Snowbowl Resort L.P., Mountain Capital Partners, LLC, and its affiliated family of resorts and businesses, (collectively, “MCP Resorts”) is committed to protecting the personal privacy of visitors and guests using its Internet sites.  This Online Privacy Policy (the “Privacy Policy” or “Policy”) describes how your personal information is collected, used, and shared.

Coverage and Scope of the Policy

This Policy applies to the personal information we collect when you visit or make a purchase from or visit any MCP Resort website, online store or application (the “Site”). 

Consent to the Policy

By visiting any of our Sites, you agree to the collection, use and disclosure of your personal information as described in this Policy. If you do not consent to the collection, use and disclosure of your personal information as described in this Policy, you should not use our Sites. 


A user may access The Site’s website functionality without transmitting any Personal Information. In order to access certain other functionality, The Site may request the user provide personally identifiable information. At no time is the user under any obligation to provide Personal Information.  If the user does not wish to access such functionality, the user should not transmit the personally identifiable information.

Personal, Device and Order information We Collect 

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies: 
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit 
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

When we use the term “Personal Information,” we mean information that identifies a particular individual, such as the individual’s name, postal address, e-mail addresses, and telephone number. When other information (such as consumer preferences or demographic information) is directly associated with personal information, this other information is treated as personal information.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, and other payment options provided), email address, and phone number. We refer to this information as “Order Information”. 

How we use and share your personal, device and order information 

Order Information:  We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Our contractual partner for ordering, fulfillment and shipment of the merchandise items available on Arizona Snowbowl’s online retail store is Printful.  All information you provide, including Personal and Order Information, is accessible to both Arizona Snowbowl’s online retail store and Printful.  We use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:

Additionally, we use this Order Information to (1) Communicate with you; (2) Screen our orders for potential risk or fraud; and (3) When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 

Device Information:  We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

Personal Information:  We may share your information with companies that provide support services to us (such as credit card processors, mailing houses, web hosts, or providers of online reservation services) or that help us market our products and services (such as email vendors). These companies may need information about you in order to perform their functions. These companies are only authorized to use the personal information we share with them for the purpose of delivering the service we hire them to provide. In addition, we only disclose the information they need to provide the specific service or function. We will not sell your personal information to third party marketing or advertising firms. 

We use your personal information with Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here: 

Personal information may also be shared with Arizona Snowbowl Resort, L.P.’s management company, Mountain Capital Partners, LLC and its affiliated family of resorts and businesses, including current or future parents, shareholders, subsidiaries, and entities sharing common ownership.  All of these entities are bound by this Privacy Policy.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

Behavioral Advertising 
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at 

You can opt out of targeted advertising by using the links below: 
- Facebook: 
- Google: 
- Bing: 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: 

Do not track 
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

Your rights 
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

Our Site is a U.S. Site and is governed by U.S. law. If you do not wish to consent to U.S. law or this Policy, you should not share information with us or use our Site. 

Data Security and Retention 
MCP Resorts and its third party partners implement security and safeguard measures designed to protect against the loss, misuse, unauthorized access and disclosure of your personal information under our control.  Unfortunately no security measures are perfect or impenetrable.  You can assist in protecting your information by keeping your passwords safe at all times and notifying us if you suspect that your credit card, your account, or your user name/password is lost, stolen or used without permission. 

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. It is your responsibility to check our policy for updates as you will be bound by them if you choose to visit our Site.

Contact us 
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at 

-Arizona Snowbowl Online Retail Team